Don't shoot the messenger. I'm not being tasteless for the sake of being tasteless. The bit of headline that caught your eye is a quote from a Qualcomm insider. In an unexpected fit of honesty, he said a lot of things. Apple turned the industry on its ear when they announced the iPhone 5s. The 64-bit A7 chip is a revolutionary advance that took the chip world by storm. While everyone took pains to publicly downplay the advance, privately, they were sweating blood. Here's a few examples: