This is not a new ad, but in case it is new to you, I offer it as exhibit A, proving that even decent companies will stoop to Samsung levels to compete with the iPad. The voiceover is supposed to remind you of the voices of two, Apple executives. That, alone, is dispicable. Then, it compares three features of the Kindle Fire HDX to the iPad Air. So what's wrong with it? Nothing, if they weren't trying to purposely mislead you.